Steph’s candles is owned by Stephen Begg. He was inspired by friends after the passing of his father to make candles to celebrate life. Stephen’s passion is to make hand-poured 100% natural soy candles with natural fragrances and colours to help others enhance their environment.
Stephen approached Pulse Media to modernise and revamp their existing WordPress and WooCommerce website to help increase online sales, brand visibility and awareness.
The solution was simple: We redesigned the current website and created key focal points visualising Steph’s Candles product range. The site had to engage and encourage users, with clear call to actions and simple user journeys, for them to take the next step. We introduced more colour and eye catching imagery to draw the user in.
We wanted clear and positive brand messaging that Steph’s candles were hand-made, in New Zealand. New Zealand Made helps consumers recognise the provenance of your goods. And along side that messaging we wanted positive keywords to stand out, Natural, Vegan, Not Tested on Animals, Kosher, Free of Bees Wax and Petroleum.
We prominently featured Steph’s Candle collection, latest products and favourite (best sellers) on the front page to help customer buying decisions. In the backend we optimised SEO and added features to help manage inventory. See for yourself: https://stephscandes.com