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How To Setup Mailchimp

How to Setup Mailchimp

Mailchimp has features and integrations that allow you to create great-looking campaigns and manage your audience.

In this article, you’ll learn what you need to get started with Mailchimp, and how to sign up for a free account.

Before you start

Here are some things to know before you begin this process.

  • Mailchimp is a web-based application. While it doesn’t require you to install or download software, your web browser needs to meet our requirements.
  • You’ll need to provide an email address that will be associated with the account. We will use this email to communicate with you, so it should be an email address that you have access to.
  • Your Mailchimp username must be unique, and cannot be reused.
  • You must include a physical mailing address in all emails. This can be any address where you can receive mail, like an office address or P.O. Box.
  • All accounts start on our Free plan, so you don’t need a credit card to sign up. If you choose to purchase add-ons or upgrade to a paid plan, we’ll need your credit card information. We can’t accept bank transfers, e-checks, or checks from users outside the United States.

Sign up for an account

When you create a Mailchimp account, you agree to comply with our Terms of Use and anti-spam regulations. To maintain a positive sending reputation and keep your account in good standing, it’s important that you remain in compliance with these policies.

To create your account, follow these steps.

  1. Navigate to Mailchimp’s signup page and click Sign Up Free.
  2. Type in your EmailUsername, and Password, and click Get Started!
  3. We’ll display a confirmation message. Check your inbox for the account activation email to complete your account setup.


Activate your account

After you receive the account activation email from Mailchimp Client Services, you can complete the account setup.

  1. Open the account activation email and click Activate Account.
  2. On the Confirm Humanity screen, check the I’m not a robot box, and click Confirm Signup.

The signup process

The first time you log in to your account, we’ll ask for required information. We use this information to provide content that is relevant to you and your company’s needs, as well as to help make sure your account is compliant with our Terms of Use.

In this section, you’ll learn how we use this information.

  • Name
    The name associated with your account profile. The profile is unique to you and can have access to multiple Mailchimp accounts.
  • Email Address
    The email address where we’ll contact you. Make sure it is an email address you have access to. The reply email address that you use to send emails can be different from this email address.
  • Organization Questions
    Details about your company. These help us provide relevant content and guidance.
  • Organization Name
    The name of your company or organization. It will appear on every email with your physical mailing address.
  • Website URL
    The website URL for your company, organization, or personal website.
  • Physical Address
    The mailing address where you can receive mail. A physical address is required by law on any email you send out. Ideas for a physical address include your personal address, business address, or a P.O. Box.

After you type in the information, follow the prompts to finish the process and log into your new Mailchimp account.

Next steps

After you activate your account, get to know Mailchimp’s features.

  • Getting Started with Mailchimp
    Get an overview of Mailchimp basics to get started.
  • Verify your domain
    Verification makes sure your From email address is hosted at a domain that you can access. If you want to send from a personal or company domain, you’ll need to go through the verification process before you can send through Mailchimp.
    It’s best to send email campaigns with a personal or a company domain. Many free email providers have implemented DMARC authentication policies that affect the delivery of email campaigns that use a free provider’s domain for the From email address.
  • Add other people to account
    If you want multiple logins for your account, you can invite users. Set different levels of permission based on how much access you want each user to have.

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