How to Setup your Business on LinkedIn

You will need to have a personal Linkedin profile on LinkedIn before creating your LinkedIn Business Page.

LinkedIn is the world’s largest professional network with hundreds of millions of members, and we are growing rapidly. Our mission is to connect the world’s professionals to make them more productive and successful.

To join LinkedIn and create your profile:

1. Navigate to the LinkedIn sign up page.
2. Type your first and last name, email address, and a password you’ll use.
   • Note: You must use your true name when creating a profile. Company names and pseudonyms are not allowed, as we explain in our User Agreement.
3. Click Join now.
4. Complete any additional steps as prompted.

Create a LinkedIn Business Page

A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an organization, you must have a LinkedIn Page. Page creation is currently available on desktop only.

We highly recommend reviewing our best practices before creating a Page.

To create a LinkedIn Page:

1. Click the Work icon in the top right corner of your LinkedIn homepage.
2. Click Create a Company Page. You’ll also select this option to create a Page for a school.
3. Select the Page type you’d like to create from the following options:
   • Small business
   • Medium to large business
   • Showcase page
   • Educational institution (high school or university/college)
4. Enter your Page identity, Company or Institution details, and Profile details information.
5. Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page.
6. Click Create page.
   • If you receive a red error message, you may not meet the Page creation requirements or have reached the limit for Pages created.
7. Click Start building your page! to build out your Page.

Pages for a school

If you’ve created a Page for a school, please contact us to enable the Alumni tool.

Learn more about:

• Claiming an existing Page
• Managing Page Admins or requesting Admin access
• Editing Page information
• Leveraging Career Pages

Add, Edit, or Remove Admins on Your LinkedIn Page

LinkedIn Page Super Admins can add, edit, or remove Page and Paid Media Admins through the Super Admin View or an email notification process.

Super Admins will receive Admin requests through their Activity tab and can view pending requests through their Admin tools.

To add an Admin to your Page:

1. Access your Page Super Admin View.
2. Click the Admin tools dropdown at the top of the page and select Manage Admins.
3. Then Click the Page Admins or Paid Media Admins tab.
4. Click the Add Admin button.
5. Type the name of the member, associated employee, or advertiser you’d like to add in the Search for a member… text field.
6. Click the member’s name from the menu that appears.
7. Select the correct Admin role.
   • Only one Page Admin role can be assigned per person, but more than one Paid Media Admin role can be assigned. Paid Media Admin roles can be granted without an associated Campaign Manager ads account.
8. Click the Save button.

Note: Super Admins of the parent Page won’t be automatically granted Admin access to affiliated Showcase Pages (newly created and existing). Showcase Super Admins can assign other Page and Paid Media Admins on a Showcase Page.

To add a Page Admin through a request:

1. Access your Page Super Admin View.
2. Click the Admin tools dropdown at the top of the page and select Manage Admins.
3. Then Click the Assign role button to the right of the requesting member’s name.
   • Click Decline to reject the request. (optional)
4. Click the Select a role to assign dropdown and select Super Admin, Content Admin, or Analyst.
5. Click the Add Admin button (or Cancel).

If you’d like to add Paid Media Admins roles, follow the steps outlined below.

To assign a Paid Media Admin role to an existing Page Admin:

1. Click the Paid Media Admins tab.
2. Click the Add Admin button.
3. Type the name of the Admin in the Search for a member… text field.
4. Click the Admin’s name from the menu that appears.
5. Select the correct Paid Media Admin role.
6. Click the Save button.

Create a Ad Account on LinkedIn

When you create an ad account, you’ll automatically be granted Account Manager and Billing Admin access. Learn how you can add your colleagues or partners as additional users and manage their account permissions. Anyone added to the ad account as a user will be able to access the account from their LinkedIn profile. Learn more about the user roles and functions available in Campaign Manager.

To create an account:

1. Sign in to your personal LinkedIn.com account.
2. Click  Work at the top of your homepage and select Advertise.
3. Add an account name, select the billing currency, and associate a LinkedIn Page on the welcome screen.
4. Click Create Account.

Contact us if you need help.